Privacy Policy

Utmost Province operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Utmost Province is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Data Controller and Processor Roles

Utmost Province is the data controller of your personal information for interactions with our store and services. Shopify acts as a processor to provide essential features such as hosting and payment processing, except where Shopify determines its own purposes for data use (then it is a data controller).

Legal Bases for Processing (GDPR, UK GDPR)

For individuals in the EU/EEA/UK, we process your personal information under one or more of the following legal bases:

To perform a contract (fulfillment of orders or services).

To comply with legal obligations.

For our legitimate interests (security, anti-fraud, improving services).

With your consent (direct marketing, targeted advertising).

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies (such as analytics and advertising pixels);

From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

From our partners or other third parties.

Use of Cookies and Tracking Technologies

We use cookies and similar technologies (including Shopify Analytics, performance and personalization cookies, and advertising pixels) to enhance your experience, perform analytics, deliver relevant advertisements, and personalize our Services. For more details about cookies, refer to our Cookie Policy.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services: We use your personal information to provide, customize, and improve the Services. This includes processing payments, fulfilling orders, remembering preferences, sending notifications, managing your account, and recommending products.

Marketing and Advertising: We may use personal information to send marketing, advertising, and promotional communications and to display personalized ads or offers on the Services or other websites, including based on your prior activity.

Security and Fraud Prevention: Your personal information helps us authenticate your account and prevent, detect, or investigate fraud, unauthorized activities, and security threats. We recommend keeping your credentials safe.

Automated Profiling and Decision-Making: We sometimes use automated tools to analyze preferences or flag suspicious activity. You can contact us to request human review of automated decisions.

Communicating with You: Your information allows us to provide customer support, answer questions, and maintain our relationship with you.

Legal Reasons: We may use personal information to comply with laws, respond to lawful requests, participate in legal proceedings, or enforce our rights and terms.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

With Shopify, vendors, and other service providers performing functions on our behalf (IT, payments, analytics, customer support, cloud storage, fulfillment, shipping);

With business and marketing partners for advertising or marketing, subject to their own privacy policies;

When you direct, request, or consent to disclosure (such as shipment or social media logins);

Within our corporate group or affiliates;

As part of a business transaction (e.g., merger or bankruptcy), to comply with laws or defend our rights and the rights of others.

Relationship with Shopify

Shopify hosts our Services and processes personal information to operate and improve features, sometimes as a separate data controller. Your data may be transmitted to third parties, potentially in other countries. Advanced Shopify features may use data from your engagement with Utmost Province and other Shopify merchants. For more about Shopify’s practices, visit Shopify Consumer Privacy Policy or Shopify Privacy Portal.

Third Party Websites and Links

Services may link to third-party sites. Review their privacy, security, and use terms before providing personal information. We are not responsible for their practices or the accuracy of any content.

Children's Data

Our Services are not intended for children, and we do not knowingly collect information from individuals under the age of majority in your jurisdiction. Parents or guardians can contact us to request data deletion. We do not have actual knowledge that we “sell” or “share” data of individuals under 16 years of age.

Security and Retention of Your Information

While we take appropriate steps to protect your data, no system is completely secure. Do not send sensitive information by unsecure channels. We retain your personal information only as long as needed for business purposes, including account management, legal compliance, and dispute resolution. Example retention periods:

Order and transaction data: retained for 7 years for accounting purposes;

Marketing data: until you unsubscribe or have been inactive for 24 months;

Account data: until your account is deleted.

Your Rights and Choices

Depending on your location, you may have certain rights:

Right to Access / Know

Right to Delete

Right to Correct

Right of Portability

Right to Opt Out of Sale or Sharing for Targeted Advertising

We do not sell personal information for money, but sharing with advertising partners may be considered a “sale” or “share” under law. Opt-out here. Global Privacy Control signals are honored where applicable. Other browser signals are not recognized.

Managing Communication Preferences: You can opt out of promotional emails anytime. Non-promotional messages regarding orders or account persist.

Exercise these rights through the Services or by contacting us. You may designate an authorized agent to act for you. We will not discriminate for exercising rights. Sometimes verification is needed before we process your request.

Complaints and Appeals

If you have complaints, contact us. Depending on your residence, you may be able to appeal decisions or lodge complaints with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, or processed outside your country, including to the U.S. For EEA/UK data transfers, we rely on recognized mechanisms such as Standard Contractual Clauses, or equivalent contracts, unless transferring to an “adequate” country under law.

Accessibility

If you need this policy in another format for accessibility reasons, contact us at clientservices@utmostprovince.com.

Changes to This Privacy Policy

We may revise this Privacy Policy to reflect operational, legal, or regulatory updates. Any changes will be posted on this website and effective from the revised “Last updated” date.

U.S. State-Specific Rights (if applicable)

Residents of California, Colorado, Virginia, Connecticut, or Utah:

See the supplemental section for your privacy rights under your state laws on our website or contact us for details.

Contact Us

For inquiries or to exercise your rights:
Utmost Province Co
7109 Gillis Johnson St
Fort Worth, TX 76179, US
Email: privacy@utmostprovince.com